Reputation Management (Miketz)

Reputation Management (Miketz)

His reputation is what men say he is. That can be damaged; but reputation is for time, character is for eternity. -John B. Gough

Joseph has traversed an existential roller-coaster. To review, Joseph goes from being his father’s favorite son, to his brothers jealously hating him and throwing him into a pit, which led to his being sold as a slave and taken south from the land of Canaan to Egypt. He was purchased by the powerful Egyptian minister Potiphar. In Potiphar’s home, Joseph proves his utility and trustworthiness to the point where he becomes the Head Slave, in charge of the entire household. That is until Potiphar’s wife tries to seduce the handsome young man; but when Joseph rejects her advances, Potiphar’s wife accuses Joseph of accosting her, getting him sentenced to the royal prison. When Pharaoh requires an effective dream-interpreter, the royal wine steward, for whom Joseph had successfully interpreted his dream, recommends Joseph.

Joseph is brought from the royal dungeons to Pharaoh and successfully interprets Pharaoh’s dream to the delight of Pharaoh and the entire royal court. Pharaoh is so incredibly impressed with the young prisoner and slave that on the spot he designates him as Viceroy, second only to Pharaoh in all of the mighty Egyptian empire.

The Torah adds another factoid as part of the narrative. Pharaoh acts as a royal matchmaker and sets up his new young Viceroy with a bride. He matches Joseph with Osnat, the daughter of his powerful Egyptian minister, Potiphar, the very man who had sent Joseph to prison in the first place.

The Meshech Chochma on Genesis 41:45 suggests, that Pharaoh was cognizant of Joseph’s colorful and unusual past. He clearly knew that his new Viceroy had a criminal record as well as had been a lowly slave. Pharaoh was concerned that the Egyptian population would be critical of the young Viceroy with a disreputable past. In order to ameliorate such criticism, in order to bolster his reputation, who better for Joseph to marry than into the family that had originally sent him to jail; who would have the most reason to be jealous of their former slave’s success; who knew Joseph better than anyone else and could theoretically cause the most trouble?

Therefore, Pharaoh matches Joseph with Osnat, the daughter of Potiphar, in a successful effort to forestall any criticism from that angle. It does keep them quiet and they come to love Joseph.

May our reputations remain untarnished, and barring that, may we have successful comebacks.

Shabbat Shalom and Chanuka Sameach,



To my nephew Jacob Epstein, on his Bar-Mitzvah. Mazal Tov!

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